How can complaints be good for you

Determine areas that need improvement. Listening to complaints can help you identify problematic areas and improve them to ensure an excellent customer experience in the future. Share on facebook. Share on twitter. Share on linkedin. Share on pinterest. Recent posts. Modern workplace collaboration has changed the face of business October 20, Change In Microsoft Prices October 11, Follow us.

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Sign in. Forgot your password? Get help. Password recovery. By Dias Marendra. As you can see from the above reasons, complaints are essential for your product growth, but the way you deal with them is crucial.

For example, arguing back is one of the worst ways of dealing with bad reviews. Even if you are not at fault, getting on the defensive will only make you look weak. That is why you should always keep your cool and stay polite. It is also a good idea to apologize. Like it or not, customers complain when their expectations have not been met. Try these 7 proven steps to respond to customer complaints and turn an uncomfortable situation into something constructive for customers and your business.

For more advanced tips and real case examples, check out our in-depth blog post about responding to negative feedback. There are many ways about collecting customer feedback.

One of the most common and effective uses is surveys. Similar to feedback forms sent to your clients via email, this method allows you to decide what questions to ask your customers based on your goals. Using social media for gathering feedback is another popular approach. According to Foundr , not only social media can be a great place for advertising and selling your product, but it is also great for measuring metrics and understanding customer needs.

They are more likely to leave candid reviews on social network platforms where they have an audience. You can also learn a lot by checking the website analytics, for instance, what pages are most visited, where users spend more time, details about failed searches, so you can find what information needs to be added. Even though it may not seem like this at a first glance, customer complaints are a blessing in disguise. With the right approach, you will be able to use them to your advantage and take your business to a new level.

The use of technology, the internet and the proliferation of social media has changed the way we do business, consume goods and services, play and communicate. Complaints Management systems are not immune to this rule; in fact, many customers today prefer to turn to channels such as Facebook or Twitter to voice their dissatisfaction instead of sending a letter or calling a call centre and this trend is continuing at an alarming rate.

You have to ensure your complaints management system can take full advantage of these new communications channels. So by listening with the intent to improve and then establishing a positive customer relationship, you will gain a competitive advantage. All in all, complaints management truly is an essential component of customer service and business success. Not only is it the means to gather valuable customer insight, it also helps your company progress to improvements that lead to reduced costs, increased profitability and increased customer satisfaction.

Many companies today operate with several complaints databases instead of one consolidated source