What should a logo look like

Magazine Subscriptions. By Kim Lachance Shandrow February 25, Great logos are recognizable in a blink. They also should make a lasting impression. More About Logos. Tim Wu Jun 15, News and Trends. Justin Chan Apr 27, Latest on Entrepreneur. Albert Santalo Nov 11, Reimagining the Way We Work. Scott Bartnick Nov 11, Work Smarter. The subject matter of a logo can be almost anything.

A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution. A logo takes thought and creativity, and many elements combine to make a good one.

When creating a logo, follow a process that ensures the final design meets the needs of the clients. Below, we have listed the typical process that professional logo designers follow.

With practice, you will no doubt develop your own. Design brief. Maurojaurenart uses spatial awareness to create a logo that is both elegant and welcoming. Logo graphics can involve intricate illustration. Design by angel-es.

Or logo graphics can be flat and stylistic. Design by Ade G. Check your inbox. Want to learn how to create the perfect logo for your brand? Get the free logo ebook! Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo which you can opt-out of anytime. Looks like something went wrong. Get the ebook!

This logo is distinct by cleverly reinterpreting the image of a sushi roll. Design by cucuque design. A running abstract figure is a common feature in fitness logos, but blue spin makes his distinct with a unique shape and a fun hat. Want a logo good enough to be a saint? Our designers have you covered. Get a logo. Current design contests Designers, check out these contests so you can start building your career.

Designers, see opportunities. Like a combination mark, emblems incorporate both text and an icon or symbol, but usually by designing text inside the symbol. They often simulate a badge or a seal. Emblem-style logos tend to be more inflexible since they are more detailed and the text must fit within the image. If you decide to work with an emblem-style logo make sure that it is versatile enough to be clear and visible when sized down for smaller uses like promotional products or profile pics.

Also referred to as initial or monogram-style logos, lettermarks are a popular choice for brands that need to simplify a long company name by using some form of abbreviation. Since most of the focus is on the letters or initials, lettermarks often use a more stylized font. Finding logo style choice a challenge? Learn more. A powerful logo will tell the complete story with one image.

Unless your brand is widely-known or you have an endless marketing budget , your business name is a key brand identifier and should be included in your logo design to begin building connections with your audience. Though we advocate for including your business name in your logo, we strongly recommend against including any additional text that can make your logo difficult to read when resized.

Taglines and company addresses or contact information are some of the features that do not make our list of things a logo should have. There may be some instances where this information is appropriate as a separate element, but a logo design should be clear, simple, and stand apart from unnecessary text.